Dental clinics need to adapt their business model to a new, more technological reality and to a society in search of values that demands quality in the services received. Team management within the dental clinic is essential to reach those quality standards that will help us to differentiate ourselves from the rest of the competition. The implementation of protocols should be mandatory in any business because it facilitates teamwork, improves communication within the company and establishes the tasks and position of each professional. In the medium term this translates into better service and higher quality service. And once achieved, we have to explain it, disseminate it, to build customer loyalty and convince new customers.